Generative AI is poised to disrupt Hollywood and the broader media landscape. According to a recent report by Lucidworks, 96% of entertainment and media companies plan to increase spending on generative AI technology. This rush towards AI-generated content comes as the Hollywood writer's strike reaches 100 days, highlighting fears that creatives' jobs could be impacted by advanced algorithms.
Entertainment Leaders in Adopting Generative AI
The Lucidworks report found that entertainment, technology, and consumer products companies lead in plans to boost generative AI investments. An astounding 96% of executives at entertainment firms are prioritizing spending in this area. Other leaders include