For decades, businesses fought to rank #1 on Google.
Entire industries were built around backlinks, keyword stuffing, and optimizing for an algorithm that, at its core, was just a sophisticated popularity contest.
If enough reputable websites linked to you, Google assumed you must be important.
But AI doesn’t care about backlinks.
Large Language Models (LLMs) acquire knowledge in two main ways: internally, where learned information is stored in their weights and parameters, and externally, where they retrieve data from vector databases using Retrieval-Augmented Generation (RAG).
Instead of browsing the web like humans, LLMs either recall knowledge from their trained
