While Apple has not made big headlines about AI like rivals, it is actively developing and integrating AI across products, even if mum on specifics.
Apple Highlights AI's Current Role
Apple CEO Tim Cook emphasized that AI and machine learning already underpin many current features, like Fall Detection and ECG. He stated AI is "integral to virtually every product" and "absolutely critical." Cook cited upcoming additions like Personal Voice and Live Voicemail enabled by AI advances. This shows Apple leveraging AI internally, even if not touting it publicly.
Researching Generative AI in the Shadows
Though lacking a ChatGPT rival, Cook
